Tunay na Lalake

www.belomen.com

THE CHALLENGE

Create awareness for Belo Men products; establish the brand’s expertise on men’s skin; and increase sales.

SOLUTION

An integrated digital campaign launched Belo Men online in multiple platforms.  The Facebook application gave fans the opportunity to give their statements on what a real man is, afterwhich animations appear, and Derek’s photo is replaced by the user’s photo. An interactive game using augmented reality and facial detection technologies made men learn more about their skin. 

RESULT

The campaign raised awareness about Belo Men products.  Its fanpage likers radically increased in just one month.  The brand achieved an 83% sales growth by campaign-end.