Say It Big

apps.facebook.com/say-it-big

THE CHALLENGE

NIDO Fortified embarked on a challenge to rise above the clutter and deliver meaningful Mother’s Day greetings to as many Filipino moms as possible. 

SOLUTION

Family members get a chance to greet their moms on massive billboards along EDSA.  People needed to like the Facebook fanpage and create digital greeting cards for their mothers.  The campaign used print ads, TV creative buys, digital banners, and word-of-mouth to drive participation.

RESULT

The statistics were overwhelming --- 8,118 billboard cards; 106,351 views; 20,243 unique users; 43,795 fans; 55,193 news feed impressions; and  hundreds of appreciative emails, tweets, posts and blogs.