Dodgeball Dojo

apps.facebook.com/nestlepopsdojo

THE CHALLENGE

Generate awareness for NESTLE POPS and promote the new Dodgeball sport.

SOLUTION

The digital activity was focused on creating games that will feature the salient elements of Dodgeball.  Facebook and creative social media ads were utilized.  Through a game in a Facebook application, players created their own personalized avatars using their face images.  NESTLE POPS currency was used to earn points and determine game winners.

RESULT

The games achieved awareness of NESTLE POPS and Dodgeball.  The campaign delivered 252% fans over the defined goal.  Total players exceeded goals by 2,976,739%.

NESTLE POPS built online brand equity by having a branded Facebook social game.