Grab 'N Go

apps.facebook.com/milo-ph

THE CHALLENGE

Achieve awareness for MILO RTD; drive product purchase; and build a database of tester-buyers.

SOLUTION

In-store collaterals, social ads, and an intuitive and experiential application-promotion using Augmented Reality (AR), entice the consumer to purchase MILO RTD, like

and register in the fanpage, and ...

RESULT

Sales target for 2010 was achieved in the three-month campaign.   Based on market acceptance, MILO RTD had a full roll-out in 2011. Facebook fans grew by 84%.