Ano Masasabi Mo?

apps.facebook.com/fruitselectionyogurt

THE CHALLENGE

Correct the negative perception about yoghurts and create awareness on NFSY and its benefits in order to encourage purchase.

SOLUTION

The campaign required users to upload their photo consuming NFSY, state their favourite flavours, and explain why they selected particular flavour-variants. By sharing their good NFSY experience, negative perceptions were clarified and this convinced consumers to purchase NFSY. LED billboards, a TVC and social ads were used.

RESULT

The campaign delivered  364% fans above the target; 235% entries above the goal; a 13% sales increase; an average of 942 likes per day; and monthly page views to 77,517 active users.