Belo Essentials

www.beloessentials.ph

THE CHALLENGE

Distinguish Belo Essentials products against its more established competitors and provide a venue for consumers to virally communicate with each other.

SOLUTION

The Belo website mirrors the current tone and mood of the brand.  It showcases the Belo products; has a digital interactive game which allows users to learn more about their skin; and visitors also are able to create their own Belo Billboard and share this on their Facebook wall. 

RESULT

Within two months of its launch, website engagement is high with its 33,133 unique visitors; 1,824,175 hits from 83 countries, and an average of 5.8 (out of 7) page visits, all of which are reflective of the website’s intrinsic appeal and value.