Fastbreak White

apps.facebook.com/kitkatfastbreak

THE CHALLENGE

Generate awareness on four new KIT KAT variants and consequently induce sales.

SOLUTION

Social buying through Facebook was viewed as an effective campaign strategy.  Users were enticed to participate in online deals offering attractive gadgets, using KIT KAT as the virtual currency.  Participants were sent SMS, e-mailed and updated on the Facebook wall where they should go on a “fast break” to be the first to buy the deal using KIT KAT wrappers.  Social ads were utilized to push both the product and the campaign.  

RESULT

Registrants numbered to 10,393.   Post views of the fanpage went up by 202%.   Actual sales were 122% over projections.