NuWorks Interactive Labs, Inc.
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We have been honored with the recognition. They make the work all the more rewarding.
This award is given to the agency that has used the digital medium (online and/or mobile) to deliver innovative communications and customer engagement for their clients, as well as being able to deliver quantifiable and measurable results related to their client's business objectives.
This award hails those of the advertising industry who have changed the dimensions of the game and made it their own.
This is a competition that recognizes the Philippines’ most outstanding works in Internet and Mobile Marketing and their breakthrough means of building the business of brands in the country.
Recognizes, celebrates, and showcases the most creative and innovative works by a Filipino in the field of graphic design.
Honor the best Filipino-created Web sites, and the individuals and teams behind them.
Intends to honor Filipino excellence in social media and social network marketing and advertising.
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[award] => Array
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[award_id] => 6
[award_giving_body] => 5
[award_name] => Finalist
[name] => finalist
[year_of_acquisition] => 2011
[month_of_acquisition] => 10
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-28 19:03:23
[sponsor_id] => 5
[sponsor_name] => Agency of the Year Awards
[logo] => 1bd7d8086c439dfd0b847bffb3182b97.jpg
[description] => This award is given to the agency that has used the digital medium (online and/or mobile) to deliver innovative communications and customer engagement for their clients, as well as being able to deliver quantifiable and measurable results related to their client's business objectives.
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[advertiser] => #
[client_id] => 5
[campaign_name] => NuWorks Interactive Labs, Inc.
[campaign_url] => #
[categories] => Digital PR
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[challenge] => #
[solution] => #
[result] => #
[awards] => 6
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 14:38:33
)
)
)
[6] => Array
(
[award] => Array
(
[award_id] => 9
[award_giving_body] => 6
[award_name] => Bronze, Digital Category
[name] => bronze-digital-category
[year_of_acquisition] => 2011
[month_of_acquisition] => 11
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:29:05
[sponsor_id] => 6
[sponsor_name] => Araw Awards
[logo] => 1114dc3da0e2178217d2b4926e107351.jpg
[description] => This award hails those of the advertising industry who have changed the dimensions of the game and made it their own.
)
[campaigns] => Array
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[0] => Array
(
[campaign_id] => 10
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 24
[campaign_name] => Say It Big
[campaign_url] => apps.facebook.com/say-it-big
[categories] => Facebook Application
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[thumbnail_icon] => 7ee175eeafd88f54eb80b1642455364e.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => NIDO Fortified embarked on a challenge to rise above the clutter and deliver meaningful Mother’s Day greetings to as many Filipino moms as possible.
[solution] => Family members get a chance to greet their moms on massive billboards along EDSA. People needed to like the Facebook fanpage and create digital greeting cards for their mothers. The campaign used print ads, TV creative buys, digital banners, and word-of-mouth to drive participation.
[result] => The statistics were overwhelming --- 8,118 billboard cards; 106,351 views; 20,243 unique users; 43,795 fans; 55,193 news feed impressions; and hundreds of appreciative emails, tweets, posts and blogs.
[awards] => 9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:24:27
)
[1] => Array
(
[campaign_id] => 14
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 6
[campaign_name] => 7-Elections
[campaign_url] => 7-elections.com.ph
[categories] => Facebook Application,Campaign Microsites
[masthead_icon] => 4f264c93d8427b8e5e6cb9791e25a614.jpg
[thumbnail_icon] => ea6c9d58bfd3d0294eb2ec81470b9ffe.jpg
[screenshots] =>
[video] =>
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[challenge] => Develope showcase 7-Eleven's Gulp category advocacy campaign for the 2010 Philippine National Elections. The campaign's local objective is the promotion of transparency and voter awareness for the Philippine National Elections. Users are treated to the satisfaction of actually supporting their chosen candidate via an automated system. In essence each customer is given the ability to GULP THEIR VOTE. The advocacy campaign, because of a limited budget, need to maximizing the vast Luzon wide only stores and competent POS system of 7-Eleven. Client's side objective was to create engagement through the initiation of communication relating to users chosen candidates.
[solution] => Each purchase of a 16 oz. Gulp Cup was issued a receipt. Each Gulp Sale was given 1 TX/VX code. www.7-elections.com.ph featured a Vote valuator. By entering their code, users received email confirming vote and choice. Votes could be shared on social media with the statement "User just Gulped their vote for _______". A digital graph containing all store update that was filtered down to city and date to ensure transparency. Google Maps was used in mapping out of all 7-Eleven stores. Mapped results featured a per-store result system. Users could locate their nearest store and see their local result.
[result] => The 7-elections campaign boosted sales of the 16 oz. Gulp Cup by 51%. An overall increase of 27% was attained for all Gulp products. Engagement and communication were achieved there was a 100% increase on the 7-Eleven fanpage. Average posts on the fanpage were at 600 a week. A total of 1,335 users registered their Gulp to see if their vote was cast correctly. Users visited an average of 2.48 pages constituting that users visited all 3 feature of the micro-site. Site results were an average time spent 2:35 minutes. A total of 49,413 unique visitors, and page views at 121,810.
[awards] => 4,1,5,2,9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:23:39
)
)
)
[2] => Array
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[award] => Array
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[award_id] => 4
[award_giving_body] => 2
[award_name] => Bronze, Cyber Boomerang
[name] => bronze-cyber-boomerang
[year_of_acquisition] => 2010
[month_of_acquisition] =>
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-28 19:03:06
[sponsor_id] => 2
[sponsor_name] => Boomerang Awards
[logo] => df27e6631b6c3ae234e9d6c92c29778e.jpg
[description] => This is a competition that recognizes the Philippines’ most outstanding works in Internet and Mobile Marketing and their breakthrough means of building the business of brands in the country.
)
[campaigns] => Array
(
[0] => Array
(
[campaign_id] => 14
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 6
[campaign_name] => 7-Elections
[campaign_url] => 7-elections.com.ph
[categories] => Facebook Application,Campaign Microsites
[masthead_icon] => 4f264c93d8427b8e5e6cb9791e25a614.jpg
[thumbnail_icon] => ea6c9d58bfd3d0294eb2ec81470b9ffe.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Develope showcase 7-Eleven's Gulp category advocacy campaign for the 2010 Philippine National Elections. The campaign's local objective is the promotion of transparency and voter awareness for the Philippine National Elections. Users are treated to the satisfaction of actually supporting their chosen candidate via an automated system. In essence each customer is given the ability to GULP THEIR VOTE. The advocacy campaign, because of a limited budget, need to maximizing the vast Luzon wide only stores and competent POS system of 7-Eleven. Client's side objective was to create engagement through the initiation of communication relating to users chosen candidates.
[solution] => Each purchase of a 16 oz. Gulp Cup was issued a receipt. Each Gulp Sale was given 1 TX/VX code. www.7-elections.com.ph featured a Vote valuator. By entering their code, users received email confirming vote and choice. Votes could be shared on social media with the statement "User just Gulped their vote for _______". A digital graph containing all store update that was filtered down to city and date to ensure transparency. Google Maps was used in mapping out of all 7-Eleven stores. Mapped results featured a per-store result system. Users could locate their nearest store and see their local result.
[result] => The 7-elections campaign boosted sales of the 16 oz. Gulp Cup by 51%. An overall increase of 27% was attained for all Gulp products. Engagement and communication were achieved there was a 100% increase on the 7-Eleven fanpage. Average posts on the fanpage were at 600 a week. A total of 1,335 users registered their Gulp to see if their vote was cast correctly. Users visited an average of 2.48 pages constituting that users visited all 3 feature of the micro-site. Site results were an average time spent 2:35 minutes. A total of 49,413 unique visitors, and page views at 121,810.
[awards] => 4,1,5,2,9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:23:39
)
)
)
[4] => Array
(
[award] => Array
(
[award_id] => 2
[award_giving_body] => 4
[award_name] => Merit
[name] => merit
[year_of_acquisition] => 2010
[month_of_acquisition] =>
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-28 19:02:49
[sponsor_id] => 4
[sponsor_name] => Philippine Graphic Design Awards
[logo] => 78d126ea30296016d7282362b60b8a88.jpg
[description] => Recognizes, celebrates, and showcases the most creative and innovative works by a Filipino in the field of graphic design.
)
[campaigns] => Array
(
[0] => Array
(
[campaign_id] => 14
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 6
[campaign_name] => 7-Elections
[campaign_url] => 7-elections.com.ph
[categories] => Facebook Application,Campaign Microsites
[masthead_icon] => 4f264c93d8427b8e5e6cb9791e25a614.jpg
[thumbnail_icon] => ea6c9d58bfd3d0294eb2ec81470b9ffe.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Develope showcase 7-Eleven's Gulp category advocacy campaign for the 2010 Philippine National Elections. The campaign's local objective is the promotion of transparency and voter awareness for the Philippine National Elections. Users are treated to the satisfaction of actually supporting their chosen candidate via an automated system. In essence each customer is given the ability to GULP THEIR VOTE. The advocacy campaign, because of a limited budget, need to maximizing the vast Luzon wide only stores and competent POS system of 7-Eleven. Client's side objective was to create engagement through the initiation of communication relating to users chosen candidates.
[solution] => Each purchase of a 16 oz. Gulp Cup was issued a receipt. Each Gulp Sale was given 1 TX/VX code. www.7-elections.com.ph featured a Vote valuator. By entering their code, users received email confirming vote and choice. Votes could be shared on social media with the statement "User just Gulped their vote for _______". A digital graph containing all store update that was filtered down to city and date to ensure transparency. Google Maps was used in mapping out of all 7-Eleven stores. Mapped results featured a per-store result system. Users could locate their nearest store and see their local result.
[result] => The 7-elections campaign boosted sales of the 16 oz. Gulp Cup by 51%. An overall increase of 27% was attained for all Gulp products. Engagement and communication were achieved there was a 100% increase on the 7-Eleven fanpage. Average posts on the fanpage were at 600 a week. A total of 1,335 users registered their Gulp to see if their vote was cast correctly. Users visited an average of 2.48 pages constituting that users visited all 3 feature of the micro-site. Site results were an average time spent 2:35 minutes. A total of 49,413 unique visitors, and page views at 121,810.
[awards] => 4,1,5,2,9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:23:39
)
)
)
[1] => Array
(
[award] => Array
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[award_id] => 1
[award_giving_body] => 1
[award_name] => Finalist
[name] => finalist
[year_of_acquisition] => 2011
[month_of_acquisition] =>
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-28 19:00:37
[sponsor_id] => 1
[sponsor_name] => Philippine Web Awards
[logo] => 60a96cfc299fb7432d2cacc6eadfdacb.jpg
[description] => Honor the best Filipino-created Web sites, and the individuals and teams behind them.
)
[campaigns] => Array
(
[0] => Array
(
[campaign_id] => 1
[advertiser] => Nuworks Interative Labs Inc.
[client_id] => 5
[campaign_name] => Tunay na Lalake
[campaign_url] => www.belomen.com
[categories] => Facial Detection,Content Management System (CMS),Facebook Application
[masthead_icon] => 4066303073394f986e0a552f280652f4.jpg
[thumbnail_icon] => 1d36e241d041aab3ff0c03df9a244889.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Create awareness for Belo Men products; establish the brand’s expertise on men’s skin; and increase sales.
[solution] => An integrated digital campaign launched Belo Men online in multiple platforms. The Facebook application gave fans the opportunity to give their statements on what a real man is, afterwhich animations appear, and Derek’s photo is replaced by the user’s photo. An interactive game using augmented reality and facial detection technologies made men learn more about their skin.
[result] => The campaign raised awareness about Belo Men products. Its fanpage likers radically increased in just one month. The brand achieved an 83% sales growth by campaign-end.
[awards] => 1
[featured] => 1
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-29 11:15:24
)
[1] => Array
(
[campaign_id] => 6
[advertiser] => Nuworks Interative Labs Inc.
[client_id] => 5
[campaign_name] => Belo Essentials
[campaign_url] => www.beloessentials.ph
[categories] => Brand Portals,Content Management System (CMS) Design and Implementation
[masthead_icon] => 0d4673018f3358d497ab8f39f9630ce0.jpg
[thumbnail_icon] => c31bf1f4d1359c4ce1097e273530bc0d.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Distinguish Belo Essentials products against its more established competitors and provide a venue for consumers to virally communicate with each other.
[solution] => The Belo website mirrors the current tone and mood of the brand. It showcases the Belo products; has a digital interactive game which allows users to learn more about their skin; and visitors also are able to create their own Belo Billboard and share this on their Facebook wall.
[result] => Within two months of its launch, website engagement is high with its 33,133 unique visitors; 1,824,175 hits from 83 countries, and an average of 5.8 (out of 7) page visits, all of which are reflective of the website’s intrinsic appeal and value.
[awards] => 1
[featured] => 1
[status] => 1
[deleted] => 0
[date_entry] => 2011-10-03 15:59:00
)
[2] => Array
(
[campaign_id] => 14
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 6
[campaign_name] => 7-Elections
[campaign_url] => 7-elections.com.ph
[categories] => Facebook Application,Campaign Microsites
[masthead_icon] => 4f264c93d8427b8e5e6cb9791e25a614.jpg
[thumbnail_icon] => ea6c9d58bfd3d0294eb2ec81470b9ffe.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Develope showcase 7-Eleven's Gulp category advocacy campaign for the 2010 Philippine National Elections. The campaign's local objective is the promotion of transparency and voter awareness for the Philippine National Elections. Users are treated to the satisfaction of actually supporting their chosen candidate via an automated system. In essence each customer is given the ability to GULP THEIR VOTE. The advocacy campaign, because of a limited budget, need to maximizing the vast Luzon wide only stores and competent POS system of 7-Eleven. Client's side objective was to create engagement through the initiation of communication relating to users chosen candidates.
[solution] => Each purchase of a 16 oz. Gulp Cup was issued a receipt. Each Gulp Sale was given 1 TX/VX code. www.7-elections.com.ph featured a Vote valuator. By entering their code, users received email confirming vote and choice. Votes could be shared on social media with the statement "User just Gulped their vote for _______". A digital graph containing all store update that was filtered down to city and date to ensure transparency. Google Maps was used in mapping out of all 7-Eleven stores. Mapped results featured a per-store result system. Users could locate their nearest store and see their local result.
[result] => The 7-elections campaign boosted sales of the 16 oz. Gulp Cup by 51%. An overall increase of 27% was attained for all Gulp products. Engagement and communication were achieved there was a 100% increase on the 7-Eleven fanpage. Average posts on the fanpage were at 600 a week. A total of 1,335 users registered their Gulp to see if their vote was cast correctly. Users visited an average of 2.48 pages constituting that users visited all 3 feature of the micro-site. Site results were an average time spent 2:35 minutes. A total of 49,413 unique visitors, and page views at 121,810.
[awards] => 4,1,5,2,9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:23:39
)
)
)
[3] => Array
(
[award] => Array
(
[award_id] => 5
[award_giving_body] => 3
[award_name] => Winner, Location-Based Category
[name] => winner-location-based-category
[year_of_acquisition] => 2011
[month_of_acquisition] =>
[status] => 1
[deleted] => 0
[date_entry] => 2011-09-28 19:03:36
[sponsor_id] => 3
[sponsor_name] => Social Networking Awards
[logo] => 3d6c01a600b514462c3c70bd77f570f0.jpg
[description] => Intends to honor Filipino excellence in social media and social network marketing and advertising.
)
[campaigns] => Array
(
[0] => Array
(
[campaign_id] => 14
[advertiser] => Nuworks Interactive Labs, Inc.
[client_id] => 6
[campaign_name] => 7-Elections
[campaign_url] => 7-elections.com.ph
[categories] => Facebook Application,Campaign Microsites
[masthead_icon] => 4f264c93d8427b8e5e6cb9791e25a614.jpg
[thumbnail_icon] => ea6c9d58bfd3d0294eb2ec81470b9ffe.jpg
[screenshots] =>
[video] =>
[top_3_stats] =>
[challenge] => Develope showcase 7-Eleven's Gulp category advocacy campaign for the 2010 Philippine National Elections. The campaign's local objective is the promotion of transparency and voter awareness for the Philippine National Elections. Users are treated to the satisfaction of actually supporting their chosen candidate via an automated system. In essence each customer is given the ability to GULP THEIR VOTE. The advocacy campaign, because of a limited budget, need to maximizing the vast Luzon wide only stores and competent POS system of 7-Eleven. Client's side objective was to create engagement through the initiation of communication relating to users chosen candidates.
[solution] => Each purchase of a 16 oz. Gulp Cup was issued a receipt. Each Gulp Sale was given 1 TX/VX code. www.7-elections.com.ph featured a Vote valuator. By entering their code, users received email confirming vote and choice. Votes could be shared on social media with the statement "User just Gulped their vote for _______". A digital graph containing all store update that was filtered down to city and date to ensure transparency. Google Maps was used in mapping out of all 7-Eleven stores. Mapped results featured a per-store result system. Users could locate their nearest store and see their local result.
[result] => The 7-elections campaign boosted sales of the 16 oz. Gulp Cup by 51%. An overall increase of 27% was attained for all Gulp products. Engagement and communication were achieved there was a 100% increase on the 7-Eleven fanpage. Average posts on the fanpage were at 600 a week. A total of 1,335 users registered their Gulp to see if their vote was cast correctly. Users visited an average of 2.48 pages constituting that users visited all 3 feature of the micro-site. Site results were an average time spent 2:35 minutes. A total of 49,413 unique visitors, and page views at 121,810.
[awards] => 4,1,5,2,9
[featured] => 0
[status] => 1
[deleted] => 0
[date_entry] => 2011-11-25 13:23:39
)
)
)
)