On October 2018, the Ultra Lotto prize hit an all time high -- so did the number of Filipinos who hoped to win the jackpot. Two lucky Filipinos won. The rest did not.
So the next day, Burger King decided to give lotto losers a taste of winning.
We gave them our jackpot fries.
We announced it on our Facebook page: a Buy 1, Take 1 Thick-Cut Fries promo that turned everyone’s losing ticket into a Burger King promo coupon.
A campaign-level result from a simple social post:
- 87% increase in sales
- 1.5 million + organic reach
- 6x virality (vs Burger King PH’s average post performance)
In the lotto trendjacking game, it’s Burger King who won the jackpot.